By Anas Alkharbootly, Founder of Peaceful Films Inc.
Embarking on the journey of a 3D virtual tour in real estate is both an art and a science. In this guide, I'll walk you through the intricate process of creating virtual tours that stand out in the bustling market, ensuring tranquillity and satisfaction for your audience.
Introduction:
Virtual tours have surged in popularity, especially in real estate and property marketing. They provide a comprehensive view of a property, allowing potential buyers to step inside and explore every nook and cranny without having to be there physically. Today, we'll delve deep into the process of creating these 3D house tours.
Choosing the Right Tool:
There are several devices on the market for creating a virtual home tour. Renowned brands like Matterport and iGuide lead the pack. While mobile phones and 360 cameras might be convenient, they may not offer the accuracy and resolution professionals like us at Peaceful Films look for.
iGuide: This Canadian-based company, rooted in the Waterloo region, offers features like detailed floor plans.
Matterport: A US-based entity, Matterport provides a unique 'dollhouse' view of properties.
Each platform has nuances, and the choice largely depends on the desired outcome and personal preference.
Differentiating Between iGuide and Matterport
In the dynamic realm of 3D virtual tours, two giants stand out prominently: iGuide and Matterport. These tools, while both being powerhouses in the industry, offer unique features, aesthetics, and functionalities. Let's explore these differences:
Representation of 3D Virtual Tours:
iGuide: This platform is renowned for showcasing detailed floor plans of properties. The floor plans provide a bird's-eye view of the property layout, with accurate measurements and room labels, offering potential buyers a logical and clear understanding of the property's spatial distribution.
Matterport: What sets Matterport apart is its signature 'dollhouse' view. This gives users a unique 3D perspective of the entire property, resembling a dollhouse. It allows viewers to rotate, zoom in, and dissect the property for a comprehensive spatial understanding.
Also, the device size, price, speed, and movement will vary between these two devices.
The Essential Steps for a Serene Virtual Experience:
1. Setting the Stage: Before the shoot, request property owners prep the space. All lights should be switched on for optimal brightness, toilet lids should be closed, and the property should be decluttered. A well-staged house photographs well and dramatically elevates its perceived value in a virtual tour.
Source: https://www.nar.realtor/blogs/styled-staged-sold/why-staging-matters-even-in-a-sellers-market
2. Platform Selection: Decide between platforms like Matterport or iGuide based on your requirements. I'll focus on iGuide for this How to Blog, given its popularity in Canada and its features tailored for this region.
3. Survey and Set-up: Open the iGuide survey on a mobile device or iPad. Name your project based on the property's address and decide on details such as wall thickness and the sequence of rooms you'd like to capture.
4. Capturing the Space: Position the camera strategically, ensuring there are no reflections of photographers in mirrors or windows. The camera placement should be logical, guiding viewers seamlessly from one room to the next.
5. Editing and Stitching: Post-capture, it's time to refine. Using applications like the Stitch app, transfer data, align images, and make necessary edits. This process ensures that every aspect of the property, from colours to angles, shines brilliantly in the 3D virtual house tour.
6. Uploading and Finalizing: Once the images are ready, upload them to the iGuide platform. Add any high-definition photos taken separately, provide necessary property and agent details, and complete the upload process.
7. Revel in the Virtual Masterpiece: Within 24 hours, you'll receive comprehensive details, including 3D virtual tours (both branded and unbranded), floor plans, and marketing materials.
Conclusion:
In the digital age, 3D virtual tours offer unparalleled immersion. With tools like Matterport and iGuide, creating an engaging 3D tour has never been more attainable. However, as with any craft, the details matter. By following the steps outlined above, and with a touch of patience, you'll be on your way to delivering serene virtual tours, much like the ones we at Peaceful Films pride ourselves on.
Peaceful Films ensures every virtual tour resonates with our brand's promise of serenity, precision, and trust. Embark on a tranquil journey through our 3D virtual tours. What are your thoughts on virtual real estate tours? Share, comment, and engage with us.
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